Beginner
Digital Marketing Foundations for Beginners
Build a complete marketing base: audience, offer, funnel, content, ads, and analytics.
A
Taught by Aarav Mehta
Digital Growth Strategist
What you'll learn
- Understand the full digital marketing funnel
- Define a target audience and buyer persona
- Create a simple content and lead generation plan
- Track the right marketing metrics
- Avoid common beginner mistakes
About this course
This course gives beginners a clear digital marketing roadmap without confusing jargon. You will learn how online businesses attract attention, capture leads, build trust, and turn traffic into customers.
The lessons are designed for students, freelancers, creators, coaches, local businesses, and early-stage founders who want a practical system instead of random tips.
The lessons are designed for students, freelancers, creators, coaches, local businesses, and early-stage founders who want a practical system instead of random tips.
Curriculum
3 modules · 12 lessons
Module 1: Marketing Basics4 lessons
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Module 1: Marketing Basics
4 lessons
▶
What digital marketing really means
Preview 10:00
▶
Audience, offer, and message
13:00
▶
Understanding the customer journey
16:00
📄
Free vs paid traffic
19:00
Module 2: Funnels and Conversion4 lessons
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Module 2: Funnels and Conversion
4 lessons
▶
Lead magnets and landing pages
10:00
▶
Email and WhatsApp follow-up
13:00
▶
Conversion basics
16:00
📄
Simple funnel blueprint
19:00
Module 3: Tracking and Improvement4 lessons
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Module 3: Tracking and Improvement
4 lessons
▶
Metrics that matter
10:00
▶
Analytics setup checklist
13:00
▶
Weekly marketing review
16:00
📄
Next steps and action plan
19:00
Prerequisites
- Basic internet usage
- No prior marketing experience required
About the instructor
A
Aarav Mehta
Digital Growth Strategist
Aarav helps small businesses build practical marketing systems across content, ads, SEO, and conversion funnels.
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