Intermediate
Google Ads Search Campaigns
Build high-intent search campaigns using keywords, ad groups, landing pages, and conversion tracking.
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Taught by Rohan Iyer
Performance Marketing Specialist
What you'll learn
- Research buyer-intent keywords
- Structure campaigns and ad groups correctly
- Write effective search ads
- Set up conversion-focused landing pages
- Reduce wasted ad spend with negatives
About this course
Google Search Ads can bring buyers who are already looking for a solution. This course shows how to structure campaigns, research keywords, write ads, avoid wasted spend, and improve quality score.
The course is practical and focused on small business and course-selling use cases.
The course is practical and focused on small business and course-selling use cases.
Curriculum
3 modules · 12 lessons
Module 1: Search Ads Fundamentals4 lessons
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Module 1: Search Ads Fundamentals
4 lessons
▶
How search ads work
Preview 10:00
▶
Campaign goals
13:00
▶
Keyword match types
16:00
📄
Budget and bidding basics
19:00
Module 2: Campaign Build4 lessons
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Module 2: Campaign Build
4 lessons
▶
Keyword research workflow
10:00
▶
Ad group structure
13:00
▶
Writing responsive search ads
16:00
📄
Landing page alignment
19:00
Module 3: Optimization4 lessons
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Module 3: Optimization
4 lessons
▶
Search terms report
10:00
▶
Negative keywords
13:00
▶
Quality score improvement
16:00
📄
Weekly optimization checklist
19:00
Prerequisites
- A Google account
- A website or landing page is recommended
About the instructor
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Rohan Iyer
Performance Marketing Specialist
Rohan has managed paid acquisition campaigns for education, local services, ecommerce, and creator brands.
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