Intermediate
Meta Ads for Leads and Sales
Launch Facebook and Instagram campaigns that generate leads, sales, and remarketing audiences.
R
Taught by Rohan Iyer
Performance Marketing Specialist
What you'll learn
- Set up Business Manager and ad account basics
- Choose the correct campaign objective
- Create audiences and remarketing segments
- Write ad copy and creative briefs
- Optimize campaigns using practical signals
About this course
This course teaches Meta Ads from account setup to campaign optimization. You will learn campaign objectives, audiences, creatives, budgets, testing, retargeting, and reporting.
It is built for course sellers, service businesses, local brands, freelancers, and small ecommerce stores.
It is built for course sellers, service businesses, local brands, freelancers, and small ecommerce stores.
Curriculum
3 modules · 12 lessons
Module 1: Setup and Structure4 lessons
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Module 1: Setup and Structure
4 lessons
▶
Business Manager overview
Preview 10:00
▶
Pixel and event basics
13:00
▶
Campaign structure
16:00
📄
Budget planning
19:00
Module 2: Creative and Targeting4 lessons
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Module 2: Creative and Targeting
4 lessons
▶
Audience research
10:00
▶
Ad copy frameworks
13:00
▶
Creative testing matrix
16:00
📄
Lead form vs landing page
19:00
Module 3: Optimization4 lessons
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Module 3: Optimization
4 lessons
▶
Reading campaign data
10:00
▶
Scaling winners
13:00
▶
Retargeting campaigns
16:00
📄
Troubleshooting poor results
19:00
Prerequisites
- A Facebook account
- Basic understanding of your product or service offer
About the instructor
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Rohan Iyer
Performance Marketing Specialist
Rohan has managed paid acquisition campaigns for education, local services, ecommerce, and creator brands.
Ready to enrol?
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